Beth Smits oversees retail operations for the 2026 USA Games, including the 2026 USA Games Fan Central at Mall of America in late 2025, various retail pop-up opportunities throughout 2026, and onsite retail activations during Games week. In her role, her focus is on creating an inclusive, engaging, and athlete-centered retail experience that celebrates the spirit of the Games and connects fans, families, and supporters in meaningful ways.
My hopes and dreams for the 2026 Special Olympics USA Games are to ensure the athletes, coaches, families and spectators have an incredibly fulfilling and inclusive experience.
Beth is a seasoned retail and operations executive with years of expertise in designing and leading satisfying customer experiences across online and onsite environments. She’s known for building sustainable, customer-centric models that align teams around shared goals and deliver long-term results. Her extensive career includes over a decade with Best Buy, where she played a key role in the company’s acquisition and integration of Geek Squad, and helped develop Best Buy’s first fully integrated, multi-channel merchant team. She has also held executive positions with Accenture, Intuit, and 24 Hour Fitness, all with a specialty in customer service and relationship management.